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UK retailer Co-op has brought the viral Dubai chocolate trend into its in-store bakeries with the launch of the limited-edition Irresistible Dubai Style Pistachio Brownie.
Claimed to be ‘the first of its kind from any major UK high street retailer,’ the chocolate brownie features a rich Fairtrade chocolate base, topped with a layer of crunchy pistachio and kadaif filling and finished with a layer of milk chocolate and pistachio nibs.
Co-op said its offering stands out from other ‘Dubai chocolate’ products on the market due to its lower price, launching for £1.50 per 80g brownie. It is also launching as part of Co-op’s lunchtime meal deal offerings, where it can be chosen as a side.
Emily Haworth, senior product development manager for trends at Co-op, said: “We love to take inspiration from trends and incorporate them into our own product development and this delicious brownie is just that – innovation combined with a great tasting treat, delivering quality, convenience and value for shoppers”.
The brownie launched across the convenience retailer’s bakeries on 18 August and will be available for a limited time across its 2,400 stores.
