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Co-op has announced the launch of its own-brand range of GLP-1 friendly ready meals as part of a new health initiative dubbed 'Good Fuel' - in what it says is a UK convenience retail first.

Set to hit stores today (January 7), the range is designed to cater to the evolving dietary needs of consumers, particularly those using weight loss medications, as recent data indicates that approximately 3% of the UK population is now on such treatments.

The new ‘Good Fuel’ offering features four mini meals, each thoughtfully portioned to accommodate smaller appetites. These meals are rich in protein and fibre, and each contains at least one serving of the recommended five-a-day fruits and vegetables.

The line-up includes global cuisine-inspired options such as Butternut Squash, Beans and Grains, Chicken & Sweet Potato Penang Curry, Chicken & Courgette Alfredo Pasta, and Chicken Teriyaki Noodles, all priced competitively at £3.50 each.

Nicole Tallant, retail trading director at Co-op, said: “Our members and customers are changing the way they approach health, looking for healthy and tasty choices that provide a boost of health benefits".

The introduction of these meals reflects a growing consumer trend towards healthier eating, with a particular focus on convenience and flavour.

In addition to the mini meals, the Good Fuel range also includes a selection of full-sized meals designed to offer high-protein, slow-releasing carbohydrates.

The meals are enriched with gut-friendly fibres and nutrient-dense vegetables, catering to the increasing demand for nutritious and easy-to-prepare food options.

Notable offerings include Piri Piri Chicken with Rice and Naked Katsu Chicken, both featuring balanced ingredients aimed at health-conscious consumers.

Co-op’s strategy to launch this health-focused meal range comes at a time when convenience and wellness are becoming increasingly intertwined in the food retail market.

The initiative positions Co-op as a leader in the health-conscious segment and also reflects a broader industry trend towards personalised nutrition and meal solutions that align with specific dietary needs.

The new range will be available to Co-op Members at promotional prices, offering a deal of two meals for £6.00, while non-members can purchase the same deal for £6.50, valid from January 7 to January 22.