Conagra Brands adds Sweetwood Smoke to portfolio

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US-based CPG firm Conagra Brands has acquired Sweetwood Smoke & Co., maker of Fatty Smoked Meat Sticks.

Conagra Brands purchases Sweetwood Smoke

Founded by Ryan Wood, co-founder of Under Armour, Sweetwood Smoke & Co. introduced Fatty Smoked Meat Sticks in 2010 to address the challenge of finding high-quality protein snacks. the meat sticks are better-for-you snacks, packed with protein, designed for people on the go. They are made with high-quality pork and beef, smoked with real hickory wood.

Sean Connolly, president and CEO of Conagra Brands, stated that the acquisition is another step in reshaping Conagra’s portfolio for faster growth. He said: “Adding a premium brand such as Fatty to our growing, better-for-you snack portfolio is consistent with our strategic focus on the snacking and frozen categories”.

Ryan Wood, founder and CEO of Sweetwood Smoke & Co, added: “As a lifelong athlete and adventure enthusiast, I have always valued convenient, high-protein snacks, made with quality ingredients, which is why we created Fatty. I'm looking forward to working with Conagra to make Fatty products available to more people with big appetites for meat sticks."

The financial terms of the deal were not disclosed.

#ConagraBrands #SweetwoodSmoke #FattySmokedMeatSticks #US