The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Continental Wine & Food has launched a new cream liqueur brand, Lacey’s Vodkashake, into the UK market.

The cream liqueurs, which contain a 15% ABV, can be served served as chilled shots or added to hard milkshakes or creamy cocktails. The two variants – banana and strawberry – are blended with vodka, natural fruit flavours, a creamy base and are naturally vegan friendly, gluten and allergen free.

Amy Giacobbi, marketing manager at Continental Wine & Food, said: “Creamy cocktails are shrugging off their traditional festive associations and becoming an all-year-round drink of choice, with ice cream cocktails, hard milkshakes and chilled shots now on trend with drinkers looking for sweeter alternatives to traditional serves."

“Additionally, with 10% of UK adults being lactose intolerant along with consumers choosing a plant-based diet, it’s great to offer a drink that appeals to so many people.”

Lacey’s Vodkashake is available at B&M stores for a retail price of £12 per 70cl bottle.