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Premium chocolate brand Cox & Co has launched a paper flow wrap chocolate packaging solution. The new solution allows the company to eliminate all plastics and offer consumers "a curbside recyclable wrapping," said Cox & Co. The paper packaging will be used across the brand's three flavours: Mint Crunch, Miso Caramel and Bee Pollen & Honey. Collaborating closely with a paper manufacturer in Sweden to source suitable material and adapt its flow-wrap machine accordingly, the company has been working on creating a paper flow wrap to replace its compostable plastic packaging for the past 18 months. Cox & Co highlighted that the paper flow wrap solution, which offers a minimum shelf life of 12 months, is "a huge step in the right direction" to reducing the amount of chocolate packaging waste that currently ends up in landfills.

Gavin Cox, founder of Cox & Co, said: “Consumers are now actively seeking brands that take sustainability seriously and products that are easy to recycle. Chocolate is a popular household purchase, and yet so little of the packaging can be easily recycled at curbside. We are set to change all that with our revolutionary new packaging, which offers a neat and tidy result without the use of plastic.” He continued: “It’s taken many months of trial to get to this point, but it’s been worth the effort. Seeing that first bar roll off the production line was incredibly satisfying.” “This will make a significant difference to our costs overall. We can effectively keep prices competitive whilst doing our bit to reduce our environmental impact; it’s a win-win.”