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Plant-based electrolyte brand Cure Hydration has expanded its hydration mix portfolio with the launch of a new Raspberry flavour, as it continues to capitalise on growing consumer demand for clean-label functional beverages.

The latest addition joins the brand's range of science-backed hydration mixes and is positioned as a berry-forward option for summer, delivering functional hydration without added sugar.

Made with plant-based ingredients including coconut water powder, pink Himalayan salt, lemon juice powder, monk fruit extract and organic stevia extract, the new Raspberry variety is formulated using the World Health Organization's Oral Rehydration Solution (ORS) protocol to support efficient hydration and fluid absorption.

According to the company, the flavour offers a jammy, juicy berry profile while maintaining the brand's focus on clean ingredients and functional performance.

The Raspberry hydration mix is available in 14-count and 28-count pouches, priced at $23.99 and $42.38, respectively. The product is available through the brand's direct-to-consumer website, Amazon and retailers nationwide.

The launch follows Cure Hydration's recent expansion into Target stores across the US and forms part of the company's broader strategy to accelerate product innovation and retail distribution. The brand said additional flavour launches and retail expansion announcements are planned throughout July and August.

The introduction of Raspberry reflects continued momentum within the functional hydration category, where consumers are increasingly seeking electrolyte products formulated with recognisable ingredients, low sugar content and science-backed health credentials.