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*DCI Cheese has introduced two new flavours of Nikos Feta cheese in United States – Peppercorn and Mediterranean – along with a new range of probiotic cheese. *

The new cheeses – due in part to the rising popularity of feta cheese – were launched at the Winter Fancy Food Show in San Diego in January 2008.

The Mediterranean Feta includes flavours such as tomato, basil, oregano, garlic and lemon juice. All varieties of the Nikos Feta, including the traditional flavour and tomato basil, are offered in 8oz exact weight packages, 7-9oz random weight packages, and 6oz crumble cups.

DCI also unveiled a new, more contemporary look and packaging label for the Nikos brand to celebrate its continued success in the market.

The new labels utilise a Grecian font, the tagline Robust Mediterranean and stylised pictures of a Greek pillar and a rolling Mediterranean ocean wave to reflect the rich heritage of this cheese category.

The new packaging also features a signature colour of either blue, red, purple or green to designate each individual flavour.

DCI Director of Marketing for the Import Division Debbie Seife said: “Nikos Feta Cheese has been a favourite among US consumers since it was launched in the early 1990s. By adding two new flavours and giving the packaging a new look, we are celebrating the consistent growth in sales of this top brand; it is a Mediterranean favourite.” * Probiotic cheese*

DCI Cheese Company has launched its first probiotic cheese line under DCI’s County Line brand of specialty cheeses. County Line probiotic cheeses are available in four 8oz varieties.

The new products are positioned to appeal to busy health conscious consumers who are seeking a convenient and consistent way to maintain physical health. With Americans’ growing awareness of healthy living, probiotic products saw a 190% increase in 2006.

“We are excited to be introducing our first probiotic offerings in an effort to bring increased health benefits in a functional product to our cheese consumers,” said Vice President of Marketing Linda Hook.