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Taj Foods proudly celebrated a historic milestone at the prestigious Asian Achievers Awards 2025 – an event where the combined net worth in the room exceeded £30 billion.
Standing alongside icons such as global music pioneer Rishi Rich and philanthropist Neerja Birla, Taj was recognised as an industry leader shaping the future of frozen world foods.
This accolade is more than recognition; it cements Taj’s position as the UK and Europe’s leading ethnic frozen food brand, trusted by retailers, wholesalers and communities, and now celebrated as a market leader in frozen world foods.
Accreditations that build trust
Backed by global standards and certifications, Taj is one of the most accredited names in frozen ethnic food.
The brand meets BRC Global Standards, the benchmark in food safety and quality. It is also approved by the Vegetarian Society and Vegan Society, trusted across diverse communities.
Taj has received recognition from the Great Taste Awards for authentic flavour, and from the International Taste & Quality Institute (ITQI) as an international endorsement of quality.
The company also holds Global GAP Certification, highlighting sustainable and responsible sourcing, as well as Aquaculture Stewardship Council (ASC) Certification for ethical seafood practices. Together, these accreditations underpin Taj’s reputation as a brand built on authenticity, integrity and excellence.
Market-leading categories that define Taj Foods
In exotic vegetables and cassava, Taj offers the definitive choice in frozen ethnic vegetables with its Taj Cut Okra, while Taj Cassava Chunks and Taj Cassava Chips remain Afro-Caribbean staples where the brand is the undisputed market leader.
In frozen herbs, Taj Crushed Garlic and Taj Crushed Ginger are authentic, time-saving essentials that form part of the leading frozen herb range in Europe. Meanwhile, Taj Diced Garlic and Taj Diced Ginger offer versatile, professional kitchen-ready formats.
Parathas and flatbreads is another market leader. Taj Stuffed Parathas – available in Aloo, Mooli, Mixed Vegetables and more – drive household loyalty, while Taj Family Pack Parathas are proven basket builders. Taj Tandoori Naans and Chapattis serve as authentic accompaniments with mass appeal.
In street food and pastry, Taj Punjabi Samosas remain iconic and authentic best-sellers, available in mini and jumbo variants. Taj Vegetable Samosas are versatile and in high demand as party favourites. Taj Aloo Tikki delivers an authentic street food classic, suited for both retail and catering. Taj Spring Roll Pastry Sheets are reliable, versatile for authentic home creations and certified by the Vegan Society.
In seafood and halal specialities, Taj offers a halal-certified range of samosas and kebabs produced in UK-certified factories, alongside ASC-certified seafood that places sustainability at the heart of the range.
The brand is also pioneering in green protein. Taj Pigeon Peas (500g) are an authentic community staple exclusively supplied by Taj. Taj Green Chickpeas deliver high-protein, plant-based frozen innovation, while Taj Blackeye Beans (500g) are versatile and trusted across cuisines.
Collectively, Taj’s Green Protein range is driving plant-based innovation in frozen world foods, establishing the company as the market leader in this category.
In crisps and snacks, Taj Cassava Crisps are emerging as an authentic, growing favourite, bridging frozen with ambient healthy snacking.
Trade support that drives sell-out success
Taj Foods is one of the only brands to guarantee sell-out performance through integrated trade support.
In-store sampling activations consistently generate demand at launch, while digital-first marketing ensures Taj’s channels reach tens of thousands of consumers even before products arrive in-store. The brand engages directly through platforms such as Instagram, TikTok and LinkedIn.
Retail partnerships with national chains expand and grow the frozen world foods category, supported by proven insight and execution. Taj also maintains a strong global brand presence, with high-profile sponsorships including MasterChef India, boosting visibility and trust across markets.
For trade partners, Taj is not just a supplier – it is a growth engine, category driver and trusted market leader.
Achievements that inspire confidence
Among its achievements, Taj Foods counts its win at the Asian Achievers Awards 2025 and its recognition alongside Rishi Rich and Neerja Birla, in a room where the combined net worth reached £30 billion.
The company leads the frozen world foods market across major sub-categories including herbs, vegetables, breads, street food and snacks.
It holds accreditations from BRC, the Vegetarian Society, the Vegan Society, Great Taste, ITQI, Global GAP and ASC.
Taj is the sole supplier of key Afro-Caribbean and South Asian essentials that drive the world foods category.
With a pan-European depot, the company ensures scale, efficiency and reliability across EU markets. Its in-store and digital activations are proven to drive shopper demand and sell-out results.
Taj is also one of the largest suppliers of frozen world foods to major UK retailers including Sainsbury’s, Asda, Morrisons and Bestway Group, achieving iconic brand status sought out by customers across the UK and Europe.
A milestone for the future
Jimal Solanki, international sales director at Taj Foods, said: “Winning at the Asian Achievers Awards is not just an award – it is a celebration of our journey and a recognition of the trust placed in us by communities and trade partners, as market leaders in world foods frozen we are proud to be driving the future of the frozen world foods category and creating growth opportunities for our partners across the UK and Europe.”
Taj Foods: The authentic choice. The trusted partner. The award-winning leader.
