Edinburgh Gin launches low-ABV Raspberry Collins RTD cocktail

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Scottish gin brand Edinburgh Gin has expanded its RTD offering with a new low-ABV Raspberry Collins canned cocktail.

The 2% ABV drink is designed to meet the needs of today’s ‘moderation-minded’ consumers, launching in time for summer in the UK.

It blends Edinburgh Gin’s raspberry liqueur with soda and lemon, aiming to deliver bar-quality refreshment in a convenient 250ml can format.

The NPD taps into the booming RTD trend, with Nielsen data showing that RTDs have grown by 8% in value sales across the UK off-trade. Gin-based RTDs have also returned to growth for the first time in two years, and the broader ‘nolo’ spirits segment has seen 3% value growth year-on-year.

Ella Christie-McCord, brand manager at Edinburgh Gin, said: “The Raspberry Collins launch is an exciting addition to our growing RTD range, delivering a vibrant, low-ABV option that meets consumer demand for convenient options without compromising on taste or quality”.

The new cocktail is now available in Tesco stores nationwide. It joins other RTD offerings in the brand’s line-up, including the classic Gin & Tonic (7.3% ABV) and Rhubarb & Ginger Gin Liqueur with Ginger Ale (5% ABV).