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Evian Les Petits for kids makes debut in the US
FoodBev Media

FoodBev Media

17 September 2008

Evian Les Petits for kids makes debut in the US

"Water is an important part of maintaining a healthy lifestyle for children, and we want to help parents to encourage their children to drink more of it," said Jeff Caswell, VP of marketing for Evian North America.

"Evian Les Petits is a great solution for parents, especially those with on-the-go lifestyles, who always want to make sure their children are hydrated and replenished, whether at school, playing sports, at the playground or in the car."

Evian has created fun graphics to complement the new bottles and packaging. Easily held by kids, these miniature bottles utilise Evian's signature pink and blue colours with some added kid-friendly flare. The new artwork features graphics of trendy, urban mothers with their children, as well as images of colourful sea creatures.

A 330ml Evian Les Petits bottle will fit neatly into a child's lunch bag and is positioned as a healthy alternative to sugar-rich beverages.

Evian Les Petits will be available in stores across the country, such as Target and Safeway, as well as at regional outlets such as Fresh Direct in New York City, Publix in Florida, Ralphs in California, Winn-Dixie in Florida and Louisiana, Jewel in Chicago and Schnucks and Dierbergs in St Louis, with a suggested retail price of $5.49.

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