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Coca-Cola Europacific Partners (CCEP) has added three new fruity flavours to its Fanta zero-sugar line-up in the UK.

Two brand-new permanent additions, Fanta Zero Apple and Fanta Zero Raspberry, will roll out in stores from 24 February. They will be available in 330ml cans, 500ml rPET bottles, 2L rPET bottles and multipacks.

Additionally, a limited-edition Fanta Tutti Frutti Zero Sugar will launch from mid-March in a ‘sleek’ can format with a bright and colourful design, aiming to ‘transport shoppers back to their teen years’ with a mixture of peach, pineapple and banana flavours.

According to NIQ research, the low-calorie flavoured carbonates segment has increased by 23.1% in value over the past year.

This latest launch from CCEP aims to help retailers expand their customer base and tap into the 2.5 million shoppers that frequently buy Fanta flavours, according to Kantar data, while catering to growing demand for sugar-free options.

Rob Yeomans, vice president of commercial development at CCEP GB, said: “We’re excited to be expanding our core Fanta zero sugar range with the introduction of tangy Fanta Zero Apple and sweet Fanta Zero Raspberry, which will cater to consumers’ growing appetite for apple and raspberry flavours”.

He added: “Our limited-edition Tutti Frutti Zero Sugar is like a carnival in a can, boasting a vibrant design that catches the eye and offering a nostalgic flavour. Limited editions are a great way to engage new shoppers, getting people excited and talking about the Fanta brand, while helping our customers drive sales.”