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Flavoured vitamin water for dogs from Cott
FoodBev Media

FoodBev Media

9 March 2008

Flavoured vitamin water for dogs from Cott

*Canadian drinks manufacturer Cott, which has struggled with flagging sales of carbonated beverages, has now developed Fortifido - a line of flavoured vitamin water for dogs. *

The move will allow the company to tap the lucrative pet industry in the US valued at $40 billion.

Fortified with calcium and zinc, Fortifido is sold in four flavours - peanut butter, spearmint, zinc and lemongrass. The drinks are touted for bone strengthening and healthy skin properties.

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