*Canadian drinks manufacturer Cott, which has struggled with flagging sales of carbonated beverages, has now developed Fortifido – a line of flavoured vitamin water for dogs. *
The move will allow the company to tap the lucrative pet industry in the US valued at $40 billion.
Fortified with calcium and zinc, Fortifido is sold in four flavours – peanut butter, spearmint, zinc and lemongrass. The drinks are touted for bone strengthening and healthy skin properties.
© FoodBev Media Ltd 2022
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