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Upfield’s Flora brand is expanding its 'Plant B+tter' range with the addition of a smoked garlic-flavoured NPD.
The smoked garlic-flavoured plant-based butter is described as a ‘category-first’ for butters, spreads and margarines. Launching in 125g tubs with a recommended base cost of £1.75, the innovation aligns with Flora’s mission to provide better-for-the-planet dairy alternatives without sacrificing taste.
According to a life cycle assessment tool developed by Quantis, Flora Smoked Garlic has 78% less climate impact than dairy butter in the UK, Flora revealed.
The product aims to bring versatility, taste and performance to UK kitchens and can be used in a range of dishes, such as garlic mushrooms or pasta dishes.
Ian Hepburn, marketing director, UK at Upfield, said: “We’re excited to launch Flora Smoked Garlic as a category first and, once again, push the boundaries of what’s possible with plant-based innovation. We know the UK loves garlic in their food and so it has always been an ambition to bring this iconic flavour to our product range.”
Flora Smoked Garlic is suitable for vegans and free of all common allergens. It will be available exclusively in 250 Sainsbury’s stores across the UK from 29 September, before a wider roll-out to additional retailers in the coming months.
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