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British liquorice confectionery brand Flyers has expanded its range with the launch of a new non-liquorice sour apple and raspberry sticks product.

The 79-year old confectionery maker is known for its chewy liquorice sticks with tangy sherbet centres. Now extending its portfolio of fully plant-based offerings, the brand has debuted its first sour ‘magic in the middle’ stick product.

The new addition features apple-flavoured sticks with raspberry-flavoured ‘crystal’ sherbert centres, offering a sweet, sour and fruity alternative to its traditional liquorice options.

Flyers currently owns a 15% share of the liquorice market in the UK. The brand acknowledged the nostalgic confectionery’s ‘polarising’ nature, aiming to appeal to a broader consumer base within the wider confectionery space with its new launch.

Andy Valentine, spokesperson for Flyers, said: “Despite three years of consecutive double-digit growth, Flyers is only now starting to realise its growth potential – and with ‘Sours’ remaining the hottest trend within sugar confectionery, we spied the perfect opportunity to showcase our new Sour Apple candy sticks packed with tangy Raspberry sherbet crystals, thereby extending Flyer’s appeal to both a younger audience and intransigent liquorice loathers.”