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London-based food and beverage company Food Brands Group is extending the Percol Fairtrade beverage portfolio with the launch of a new Fairtrade cola – Percola.

The 500ml bottle will retail at £1.19 and is the first Fairtrade cola with no preservatives or artificial colours. It's made with Fairtrade sugar sourced from selected farms in Africa, where Percola pays smallholder farmers a fair price to improve their working conditions and build a better quality of life.

Brian Chapman, Founder of Food Brands Group, said: "Consumer demand for Fairtrade products is growing year on year, and we've seen sales of Percol coffee up more than 20% since 2007.

To build on this success, we have been working hard to expand our Fairtrade offering with new and pioneering products to excite the customer. Percola is a unique example of the brand’s versatility."