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Foodberry, a B2B food technology company and manufacturer, has entered into a strategic partnership with Bel US, part of the Bel Group, to develop new fruit-based snack products for the US market.

Under the agreement, Bel will leverage Foodberry’s proprietary food technology platform to create snacks made with real fruit and protein, expanding Bel’s portfolio of portion-sized offerings while supporting its broader mission to provide healthier and more sustainable food options.

The first product developed through the collaboration is expected to launch in select US markets in 2026.

The partnership targets growth within the more than $6 billion US fruit snack category, with a focus on delivering nutrition, convenience and taste in new, bite-sized formats. By combining Bel’s established brands and go-to-market capabilities with Foodberry’s plant-based fruit coating technology, the companies aim to introduce mess-free, individually portioned snacks that incorporate fruit and functional ingredients in novel ways.

Foodberry’s platform transforms real fruit purée into plant-based coatings that can encapsulate a range of fresh, frozen or shelf-stable foods, including cheese, nut butters and ice cream. The technology is supported by more than 20 issued utility patents and is designed to help brands reimagine familiar products in new formats while unlocking additional snacking occasions.

“Bel’s commitment to accessible, nutritious food mirrors our own mission at Foodberry,” said Marty Kolewe, CEO of Foodberry. “Our work together is reimagining what’s possible in the snacking category, bringing real fruit and functional ingredients into convenient, portionable formats.”

Bel executives said the collaboration strengthens the company’s leadership in portion-controlled snacking while aligning with consumer interest in quality ingredients and balanced nutrition.

“Foodberry has made it possible to offer fruit and protein in a completely new and delicious bite-sized, mess-free format,” commented Caroline Sorlin, chief venture officer at Bel Group. “We’re proud to partner with an innovative company that shares our values around quality ingredients and accessible nutrition.”

The partnership also aligns with the current Dietary Guidelines for Americans, which emphasises increased consumption of fruit and protein as part of a balanced diet.

“This partnership will help bring our mission to life, making fruits, veggies and dairy more accessible for Americans through delicious, convenient and nutritious snacks,” added Carolina Cespedes Virguez, general manager of GoGo squeeZ at Bel US.

All Foodberry products are developed and produced at the company’s custom-built R&D and manufacturing facility in Boston, Massachusetts. Its current commercial platforms include real fruit bites, fruit-coated ice cream bites and fruit-and-nut-butter bites.

Bel US is part of the family-owned Bel Group, which has more than 160 years of experience in dairy, fruit, and vegetable snacking and is behind brands including Babybel, GoGo squeeZ, The Laughing Cow and Boursin.