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Freja, a player in the UK bone broth market, has unveiled a new Cooking Bone Broth range, designed specifically for culinary applications.
This product line responds to consumer insights indicating a strong demand for a robust, flavourful broth suitable for everyday cooking.
The new Cooking Bone Broth will be available in two variants: Rich Chicken and Rich Beef. This marks Freja's first foray into a product explicitly crafted for cooking rather than sipping.
The decision to develop this range stems from feedback highlighting the need for a broth that delivers deeper flavour and seasoning, enhancing the cooking experience for home chefs.
“Our mission is to help more people experience the benefits of bone broth in ways that fit real life,” said Jessica Leather, founder of Freja. “The Cooking Bone Broth range allows customers to incorporate bone broth more frequently into their daily meals, while our original bone broths continue to cater to those who enjoy sipping.”
Key features of the Cooking Bone Broth include:
Purpose-built for cooking: The formulation is designed to provide a richer, more robust flavour profile, making it ideal for soups, stews, sauces and gravies.
Traditional ingredients: Made with real bones, meat, vegetables, herbs and seasoning, the broth maintains a commitment to quality and nutrition.
Nutritional benefits: Each 350ml pouch contains 8-10g of protein and 3-5g of collagen, delivering nourishment alongside flavour.
Affordability: Priced at £3.50, the Cooking Bone Broth is positioned as an accessible ingredient for everyday cooking.
Freja's new range reflects a shift in its product offerings, allowing the company to cater to a broader audience while maintaining the integrity of its original broths, which are lighter and designed for nutritional sipping.
The Rich Chicken and Rich Beef broths are made from free-range chicken and grass-fed beef, respectively, highlighting the brand's commitment to quality and sustainability.
The Cooking Bone Broth will be available in major retailers including Waitrose and Ocado, as well as online at frejafoods.com, ensuring widespread access for consumers looking to enhance their cooking with quality bone broth.
Founded in 2020 by Ed Armitage and Jessica Leather, Freja has quickly become the UK’s leading bone broth brand, driven by a passion for nutritious, collagen-rich products.
