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Fresh Cravings adds to portfolio with new creamy dip range
Lauren Ford

Lauren Ford

13 July 2022

Fresh Cravings adds to portfolio with new creamy dip range

US snack brand Fresh Cravings is expanding its product portfolio with a new range – Creamy Dips – as well as new salsa variants. The new line consists of two new dairy-based dips: Kale Artichoke, which is made with a combination of vegetables and cheese and packed with hearty kale, diced and roasted whole artichokes, and Poblano Street Corn, made from poblano peppers, roasted corn, cotija cheese, lime and spices. In addition to the brand's new dips, Fresh Cravings is also launching two new salsa variants: spicy Triple Pepper and Peach Mango, a sweet and tangy salsa with a tropical twist. Jay Whitney, CMO of FoodStory Brands, said: "As we continue our mission to elevate snacking and bring people together to 'Crave Goodness', our goal is to offer unique flavours that can be enjoyed alongside loved ones. We are excited to add these four new items into Fresh Cravings' family of products." "In addition to the distinctive flavours these new products provide, our expansion into dairy-based dips reflects our commitment to provide snack-lovers with thoughtfully curated recipes and affordably priced products," Whitney added. The brand's Creamy Dips are launching nationwide across the US at Kroger and Kroger Banners. Meanwhile, the two new salsas are available regionally at Kroger and Kroger Banners.

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