top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Domino September - Website Banner - GS1 - 300x250.gif
G Fuel and Bandai Namco partner to launch energy formula flavour
Rafaela Sousa

Rafaela Sousa

13 December 2022

G Fuel and Bandai Namco partner to launch energy formula flavour

G Fuel has teamed up with Bandai Namco Entertainment to launch a new limited-edition energy formula flavour called Rage Drive. Rage Drive, which features a "sweet and juicy" cantaloupe flavour, was inspired by the 3D fighting game series Tekken. The new flavour is the fourth variant that G Fuel has created in partnership with Bandai Namco. G Fuel energy formula is sugar-free and packed with antioxidants from 18 different fruit extracts. Each serving has 15 calories and contains 140mg of caffeine. "Tekken has always had a huge spot in the heart of the fighting game community," said G FUEL founder and CEO Cliff Morgan. "I'm excited to bring Tekken into the G Fuel arena with a great new flavour." Rage Drive is available for pre-order as a collector's box and tub at G Fuel's website while supplies last.

Related posts
Heinz introduces hands-free robotic snack dipper for gamers
Food

Heinz introduces hands-free robotic snack dipper for gamers

Arla Foods Ingredients introduces beverage concept for gamers
Beverage

Arla Foods Ingredients introduces beverage concept for gamers

Doritos unveils “world’s first” silent snack for gamers
Snacks

Doritos unveils “world’s first” silent snack for gamers

Totino’s and FaZe Clan partner for orange chicken pizza rolls
Food

Totino’s and FaZe Clan partner for orange chicken pizza rolls

bottom of page