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PepsiCo’s Gatorade sports drink brand has unveiled Gatorade Lower Sugar, a new variant containing 75% less sugar than the classic Gatorade Thirst Quencher.

The new launch was revealed this week alongside a string of other announcements from PepsiCo, including its Q3 2025 earnings results, the appointment of a new CFO, and a new portfolio strategy for 2026 centred around protein.

Gatorade Lower Sugar, slated to hit US retailers nationwide in spring 2026, will be introduced in four flavours: Fruit Punch, Lemonade, Glacier Cherry and Rain Berry – a previous favourite flavour within Gatorade’s line-up.

Catering to an increasingly health-conscious market, the drink will contain no artificial flavours, sweeteners or colours in addition to the lower sugar content, while still delivering the bright colours the brand is known for.

This aligns with the growing shift toward more natural ingredients, particularly in the US, where many brands are reformulating and phasing out artificial ingredients following a push from health secretary Robert F. Kennedy Jr.

Gatorade Lower Sugar will be available at a suggested retail price of $1.89-$3.39, and will be available in 28-fl oz, 20-fl oz and 12-fl oz bottles.