General Mills restructures business into three operating segments

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General Mills is reorganising its business into three operating segments as part of an ongoing transformation initiative aimed at accelerating growth and improving operational efficiency.

Effective 1 January 2027, the company will operate through three segments: Cereal, Snacks & International; Meals & Baking Solutions; and Pet.

The changes will see the company combine its current Big G Cereal & Canada and US Snacks operating units within North America Retail (NAR) with its international segment to form the new Cereal, Snacks & International division.

Meanwhile, Meals & Baking Solutions will bring together the existing US Meals & Baking Solutions operating unit within NAR and the North America Foodservice segment. The Pet segment will remain unchanged.

General Mills will also establish a new commercial function, combining marketing, sales and consumer insights and analytics to strengthen its omnichannel capabilities.

The company said the new structure is intended to support faster decision-making, improve resource allocation and align leadership with its strategic priorities.

The restructuring will be accompanied by several leadership appointments. Ricardo Fernandez, currently segment president of International, will lead the new Cereal, Snacks & International division.

Brett White, currently president of US Meals & Baking Solutions, will become segment president of the new Meals & Baking Solutions division, while Liz Mascolo will continue to lead the Pet business.

Josh Yates, currently chief customer officer, will be promoted to chief commercial officer. He will oversee US retail sales and enterprise commercial capabilities, including strategic revenue management, e-commerce, sales and marketing.

White and Yates will join Fernandez and Mascolo on General Mills' senior leadership team.

Dana McNabb, chief operating officer and incoming CEO of General Mills, said: “Winning consumer choice today means responding faster to changing needs. We’re modernising how we operate, strengthening our capabilities, and turning consumer insights into action more quickly."

"This new structure better aligns our leadership and resources with our highest priorities and positions us to deliver more consistent, profitable growth.”