General Mills completes sale of Brazil business to Grupo 3corações

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General Mills has completed the sale of its business in Brazil to local coffee giant Grupo 3corações.

The divestiture, first announced in March this year, forms part of General Mills’ ambitions to streamline its portfolio by focusing on brands and businesses that provide strong opportunities for profitable growth.

Now finalised, the deal comprises a portfolio of local brands such as Yoki and Kitano. It also includes the company’s supply chain facilities in Pouso Alegre and Campo Novo do Parecis.

Headquartered in Eusébio, Ceará, Brazil, 3corações was established in 1959 and is a major player in the country’s food and beverage market. In particular, it is regarded as a leader in Brazil’s coffee market, with more than 30% of the Brazilian market share according to the company’s website. Its wide-ranging coffee portfolio spans roasted, ground, instant, capsule and technological innovations.

General Mills said the sale to 3corações supports its ‘Accelerate’ strategy, which aims to improve margins and focus the food leader’s international operations on priority platforms including premium ice cream, Mexican food, snack bars and pet food.

Since fiscal 2018, General Mills has turned over approximately one-third of its net sales base through acquisitions and divestitures.

The company generated fiscal 2026 net sales of $18 billion, with its share of non-consolidated joint venture net sales totalling $1 billion.