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General Mills-owned snack brand Fibre One has expanded its snack bar line with a new strawberry cheesecake flavoured cake bar. The Fibre One 90 calorie bar is made with a layer of soft cake, strawberry flavour filling, a cream cheese flavour coating and topped with crunchy sprinkles. Gerry Roads, marketing manager for snacking at General Mills, commented: “With cravings one of the primary reasons why people give up on their new year lifestyle changes, at Fibre One we are on a mission to make sure that weight managers can have their cake and eat it! Our new Strawberry Cheesecake Cake Bar is perfect for satisfying a sweet tooth, without the guilt.” The new release will launch exclusively in Morrisons from 17 January for six months, with plans to roll out nationally from July.