Global water drinks leaders head to Barcelona

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With a market value fast approaching $500 billion, business leaders will be looking to build future growth at the 23rd annual Global Water Drinks Congress on 3-5 November in Barcelona.

Speakers already confirmed include world leaders Coca-Cola, Danone and Niagara, along with others from Australia, Brazil, Canada, India, Europe and the Middle East.

Adopting the theme of 'Making Waves,' new market insights will be presented by Circana and Europanel. Industry issues and opportunities will be addressed by Natural Mineral Waters Europe and the International Bottled Water Association. There will also be sessions on brand and product innovation, with a particular focus on the US market.

Another highlight will be the Global Water Drinks Awards, which will be announced at a gala dinner on 4 November.

"There is no doubt that good hydration is a great health benefit," commented Richard Hall, chair of event organiser FoodBev Media. “Calorie-free purity and convenience have been major drivers and the market is now branching out beyond sparkling and flavour into added value wellness and functionality. The key is to navigate society and climate change sustainably.”

The Congress is sponsored by top suppliers Cielle Imballaggi, Sacmi and AF Compressors. It will be held at the InterContinental Hotel in Barcelona.

For full programme details and to register, visit www.foodbevevents.com/event/global-water-drinks-congress-2026. Discounted booking rates are available until 18 September.Entries to the Global Water Drinks Awards 2026 close 20 September at www.foodbevawards.com/global-water-drinks-awards.