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GNT Group has developed a new range of Exberry liquid and powdered red Coloring Foods that are free from added sugar. Available globally, the new reds deliver colours that are “50% more intense”, which means they can be used in lower dosages to achieve the same effect. The colours contain just two raw materials, helping food and beverage manufacturers achieve shorter, cleaner ingredient lists. All are natural and derived from fruits and vegetables grown by GNT’s group of farmers. The new Exberry reds range includes shades such as vivid red, purple plum, veggie red and brilliant pink, made from fruits and vegetables including carrots, blackcurrants, radishes, blueberries and sweet potatoes. All are suitable for vegetarians and vegans. Sonja Scheffler, product manager at GNT, said: “These improved powdered and liquid reds highlight how we are always looking to evolve our Exberry Coloring Foods portfolio to deliver optimised appearance and performance at a lower cost without sacrificing quality.” Exberry Coloring Foods are colouring ingredients obtained from fruits and vegetables using gentle, physical processes such as pressing, chopping, filtering and concentrating. According to GNT, the products retain the characteristic properties of the source material and the concentrates are not selectively extracted. Consequently, they are not classed as food additives but foods with colouring properties and, therefore, qualify for cleaner and clearer labelling declarations.