Good Boy Vodka launches lemonade RTD line

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Good Boy Vodka has rolled out a new range of ready-to-drink (RTD) lemonade cocktails, available in four flavours: Pink Lemonade, Strawberry Lemonade, Tropical Lemonade and Huckleberry Lemonade.

The launch expands the brand’s RTD portfolio as it looks to tap into summer demand for convenient, low-calorie alcoholic drinks.

The new line is made with American vodka and natural lemonade flavoring, offering 110 calories per serving. All four varieties are gluten-free and made with real fruit juice and natural colours.

“We wanted to create something that screams ‘summer,’ and there’s nothing more classic than ice-cold lemonade, with a twist,” said Alex Pratt, founder and CEO of Good Boy Vodka. “Our Lemonade delivers a smooth sip that hits just right, whether you're on the lake, at a tailgate, or relaxing with friends.”

The range is now available nationwide in an eight-pack variety format. Pink Lemonade will also be sold in a 19.2oz single-serve can, set to hit shelves by the end of June. According to the company, this will be the first spirit-based 19.2oz RTD launched in the US.