Häagen-Dazs to exit Brazilian market after almost 30 years

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Häagen-Dazs will no longer be sold in Brazil following a decision by owner General Mills to withdraw the ice cream brand from the market as part of a wider portfolio restructuring, according to Brazilian media reports.

The move comes months after General Mills agreed to sell its Brazilian operation to coffee company 3corações for R$800 million ($147 million), in a transaction announced in March 2026.

The deal included a portfolio of General Mills brands in Brazil, including Yoki and Kitano, as well as manufacturing facilities in Minas Gerais and Mato Grosso.

Häagen-Dazs, however, was not included in the transaction and will now leave the Brazilian market.

The premium ice cream brand first entered Brazil in 1997, with its first physical store opening in São Paulo the following year.

Its departure marks the end of almost three decades of Häagen-Dazs presence in Brazil.

The exit forms part of a broader effort by General Mills to reshape its portfolio, streamline its presence in the country and focus resources on its strategic priorities.