The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Indian food brand Haldiram’s has added two new confectionery options to its UK offering: Mango Marzipan and Pistachio Modak Marzipan.
Launching for summer 2026, the family-owned brand – established in India and with a UK base in London – is tapping into the rise of fruity, globally inspired flavours and premium dessert experiences.
Mango Marzipan is a gluten-free almond marzipan sweet with a mango centre, blending bright tropical notes with the rich marzipan for summer occasions.
Meanwhile, Pistachio Modak Marzipan reimagines the traditional modak shape through a modern confectionery approach. Also gluten-free, it combines pistachio flavour with artisanal textures aimed at consumers seeking indulgent, premium treats.
Haldiram’s noted the growing popularity of both mango and pistachio, with mango recently featured in major launches across the cakes and biscuits category in the UK – such as Pladis-owned McVitie’s recent mango-flavoured Jaffa Cake. Pistachio also continues to gain traction within premium confectionery, with Dubai-style chocolate products remaining popular.
Rhea Agarwal, head of business development for UK and EU at Haldiram’s, said: “We’re seeing strong momentum behind tropical and pistachio flavours across confectionery, desserts and snacking”.
“Mango brings a fresh and vibrant flavour profile for summer, while pistachio continues to resonate with consumers looking for indulgent and premium experiences. These launches reflect how traditional sweets can evolve through contemporary flavours and formats.”
The new sweets form part of Haldiram’s focus on modernising traditional Indian confectionery formats for UK consumers while retaining authentic flavour influences.
