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Rafaela Sousa

Rafaela Sousa

28 November 2025

Haribo launches limited-edition heart-shaped gummies

Haribo launches limited-edition heart-shaped gummies

Haribo has teamed up with Korean pop star Jennie to launch Haribo Ruby Hearts, a limited-edition line of sweet-and-sour strawberry heart-shaped gummies inspired by her debut studio album.


The 8oz bags, featuring Jennie's signature ruby-red hue, are available exclusively at Target stores while supplies last.


Jennie said: "Creating Ruby Hearts with this iconic global brand felt like a full-circle moment. It's a little piece of joy that I hope fans can share with me."


Seth Klugherz, VP of marketing at Haribo America, added: "At Haribo, we're always looking for ways to celebrate creativity and connection with our fans. Partnering with Jennie allows us to share our mission of childlike happiness through a collectible product that reflects Jennie's bold artistry and Haribo's signature fun."

DSM | Leader
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