Haribo Group has announced that it will begin construction of its first-ever manufacturing plant in the US, with the company stating that it will invest over $300 million in the project.
The new manufacturing site will be located in Pleasant Prairie, Wisconsin, and Haribo has chosen Gilbane Building Company as the general contractor for the construction project.
Construction of the 136.8-acre facility is to begin “as soon as possible” in 2020, and Haribo claims that the construction of the new site represents the ‘largest project in its history’.
A statement from the company claims that the new production plant will amplify Haribo’s ability to produce confectionery products for US customers and consumers, enhancing speed and production efficiency.
Hans Guido Riegel, managing partner of the Haribo Group, added: “The strategic decision to build a manufacturing facility in North America is of great importance to the Haribo Group, and we are thrilled to take this next important step in the process.
“Haribo is the fastest growing confectionery brand in the US, and our production facility will support continued long-term growth while also allowing us to be part of the Pleasant Prairie community.
“Our customers and consumers in the US expect us to deliver the Haribo products they love quickly and reliably. With the new plant, we are living up to this responsibility.”
Wes Saber, chief financial officer, Haribo of America, said: “Haribo will invest well above $300 million in our state-of-the-art facility, the largest project in our 100-year history.
“In addition to that investment, we’re going to create up to 385 direct Haribo jobs in phase one of our build and up to 4,200 indirect jobs upon completion of our full build as per an independent economic study.”
© FoodBev Media Ltd 2021
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