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Heineken Ireland is expanding its alcohol-free portfolio with the launch of two new flavour innovations under the Heineken 0.0 range: Lemon Elderflower and Nectarine Juniper.

The launch is designed to accelerate growth in Ireland’s fast-growing non-alcoholic beer segment, while responding to rising consumer demand for flavour innovation and moderation-focused drinking options.

Since its Irish debut in 2018, Heineken 0.0 has become one of the leading brands in the country’s alcohol-free category. The brewer said the introduction of flavoured variants aims to broaden consumption occasions and attract consumers seeking more adventurous taste experiences without alcohol.

Fiona Curtin, marketing director at Heineken Ireland, said: “Our research shows that Irish consumers are curious, adventurous and increasingly eager to explore new taste profiles. As pioneers and leaders in the alcohol-free sector, we are responding directly to that demand with something fresh, flavourful and innovative, while staying true to the signature Heineken taste that our customers know and love.”

The new launches arrive as moderation trends continue to gain traction across Ireland. According to Drinks Ireland, sales of non-alcoholic beer increased by 25% last year and have risen by 150% over the past five years.

Heineken Ireland has invested more than €30 million in the alcohol-free category since 2018. Heineken 0.0 is now available on draught in more than 3,000 hospitality venues nationwide and has broad retail distribution across the country.

Brian Malone, off trade director at Heineken Ireland, said: "The launch of Heineken 0.0 Lemon Elderflower and Nectarine Juniper shows commitment to our role as pioneers of innovation, so our customers can now choose that same great taste, with zero alcohol and enjoy satisfyingly refreshing flavours, no matter the occasion.”

Both variants are double brewed to remove alcohol and are produced using the same ingredients and brewing process associated with the core Heineken 0.0 range.

Heineken 0.0 Lemon Elderflower features a citrus-forward profile with bright lemon notes balanced by a crisp elderflower finish, while Heineken 0.0 Nectarine Juniper combines ripe nectarine flavours with subtle juniper for a layered, fruit-forward taste experience.

Both products contain 64 calories per serving and are available nationwide in 4x330ml can multipacks through major retailers.