Heinz expands sauce range in Canada with new ‘flavour-forward’ mayo-style offerings

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Heinz has launched four new mayonnaise-style sauces in Canada, aiming to satisfy growing consumer demand for more ‘adventurous’ sauce options.

The four new flavours tap into the country’s love for mayonnaise, with two-thirds of Canadian consumers ranking it among their top five condiments according to Kraft Heinz Canada’s research.

Despite this, Heinz noted a lack of flavoured varieties available on the Canadian market. With its latest launches, the brand aims to create a more convenient option for those who like to mix their mayonnaise with other sauces, removing the extra step to ‘create the perfect flavour pairing’.

Now available nationwide at major retailers, the four new mayonnaise-style sauce flavours include Smoky Bacon, Garlic Parmesan, Mango Habanero, and Pickle.

Jenna Zylber, head of innovation at Kraft Heinz Canada, said: “At Heinz, we know that Canadians crave bold and delicious flavours, and we’re thrilled to introduce our new lineup of Heinz Mayonnaise-Style Sauces to shake up the mayo category and give Canadians more exciting dipping options”.