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Kraft Heinz is set to warm up the winter season in the UK with the launch of its latest product, Spiced Chickpea Big Soup, a hearty addition to its popular soup line.

This new offering taps into the rising consumer interest in plant-based foods and the nutritional benefits of legumes, particularly chickpeas, as more Brits seek healthier meal options.

Heinz’s Spiced Chickpea Big Soup combines tender chickpeas with chunky carrots and potatoes, all enveloped in a rich tomato base enhanced with cumin and chilli.

This innovative recipe is positioned as a 'hug in a bowl,' designed to provide both comfort and nourishment during the colder months.

Alessandra de Dreuille, director of meals at Heinz, said: “Big Soup has always been about hearty, flavourful meals that offer comfort any day of the week".

"Our new Spiced Chickpea soup takes that to the next level. It’s bursting with chickpeas, chunky veg and bold, warming spices, responding to what we know consumers are looking for: more vegetarian options and exciting flavours to explore.”

The introduction of the Spiced Chickpea soup comes at a time when nearly half of British consumers express a desire to incorporate more beans and pulses into their diets.

Recent surveys indicate that 62% of the population finds legumes tasty, while 73% recognise their health benefits. This trend reflects a broader shift towards plant-based eating, driven by health considerations and environmental awareness.

Heinz's latest product is not only a source of protein and fibre but also contributes to the recommended daily intake of fruits and vegetables, making it an attractive option for health-conscious consumers.

Spiced Chickpea Big Soup is now avaialble at select retailers, including Morrisons. It is set to roll out to other major retailers such as Sainsbury’s, Tesco, Waitrose, ASDA and Ocado in the coming months.

To encourage trial, the new flavour will participate in multibuy promotions, with introductory pricing starting at three for £4, with a suggested retail price of £2.20 per can.