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Heinz launches barbecue sauce-filled hash browns
Rafaela Sousa

Rafaela Sousa

29 May 2024

Heinz launches barbecue sauce-filled hash browns

Heinz has announced the launch of a new barbecue sauce-filled hash brown product in the UK, exclusively available in Iceland Foods supermarkets next month. Heinz Barbecue Filled Hash Browns, which combines Heinz BBQ sauce with classic hash browns, follows the launch of Heinz Ketchup Filled Hash Browns last year and Heinz Baked Beanz Filled Hash Browns back in 2022. Andrew Staniland, group buying director at Iceland Foods, said: "We’re committed to providing our customers with innovative and exciting foods and we’re thrilled to be offering the new Heinz BBQ Filled Hash Browns exclusively across our stores". “The launch of Heinz Tomato Ketchup Filled Hash Browns was a huge hit last year, and we can’t wait for people to try this incredible new product, which is sure to be a firm favourite for breakfast, BBQ sauce and hash brown lovers alike.” Heinz Barbecue Filled Hash Browns will be available exclusively at Iceland Foods for RRP £2.50.

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