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PepsiCo’s-owned crisp brand Walkers has expanded its portfolio with three limited-edition sandwich-inspired flavours.

The new flavours are non-HFSS and were crafted to match some of Britain’s favourite sandwich combinations. The new varieties are Sausage Sarnie with Heinz Tomato Ketchup, Cheese Toastie with Heinz Baked Beanz and Roast Chicken with Heinz Mayonnaise.

Stephanie Herbert, Walkers senior marketing manager, said: “We are delighted to be partnering with the iconic brand, Heinz, to support retailers in offering innovative, taste-led NPD that will get their shoppers talking. The partnership will support retailers in maximising their sales potential around the lunchtime occasion, which is set to drive appeal to a wide range of consumers.”

This is the latest in a number of innovations from the Walkers brand. Last month, PepsiCo introduced a new line of HFSS-compliant crisp varieties in Wotsits and Monster Munch formats. In March, the brand launched a new platform, Extra Flamin’ Hot, a three-strong range that adds an intense twist to its classic crisps, Doritos, Walkers Max and Wotsits Crunchy. In January, Walkers tapped into the plant-based market with the release of three new plant-based meat and cheese-flavoured crisps for Veganuary.

The new crisps launch into UK retailers from 12 August.

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