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After more than a decade at the helm, Hero Group CEO Rob Versloot has announced his retirement, effective 31 May 2025. Christian Schierbaum, the company’s chief business officer, will succeed him and take on the role of CEO starting 1 June 2025.

During Versloot's tenure, Hero Group underwent a substantial transformation, shifting from a decentralised holding company with diverse product categories to a more integrated and focused organisation. This strategic pivot has positioned Hero as a fast-growing entity within the competitive food landscape.

Versloot’s decision to retire comes after a period of robust growth, with the company achieving double-digit revenue increases over the last three years. "After having grown the company consistently at double-digit pace in the last three years, and having taken measures to future-proof the company, Hero is now on very solid foundations and well positioned for the future,” he said.

His successor, Schierbaum, brings over 20 years of experience in fast-moving consumer goods, having held senior roles at Wella AG, Reckitt Benckiser and Mondelēz across Europe. Schierbaum joined Hero in 2019 as chief marketing officer and later became chief business officer, where he expanded his influence within the company.

In his remarks about the new role, Schierbaum expressed enthusiasm for leading Hero into its next phase, particularly focusing on the snacking segment while maintaining growth across the entire product portfolio. “I very much look forward to my new role as CEO and working with my great colleagues at Hero," he said. "We can now take the next step in the future of Hero, which will have a more-focused approach to snacking while continuing to grow the entire portfolio.”

Hero Group chairman Herbert Scheidt noted the fortunate timing of Schierbaum's appointment, highlighting his extensive experience and understanding of the company. Scheidt also acknowledged Versloot's contributions, stating: “Rob has done an outstanding job at Hero, delivering consistently while building and transforming the company for an exciting future”.

As Hero Group prepares for this leadership change, the focus remains on enhancing its brand portfolio, which includes well-known names such as Beech-Nut, Organix and Deliciously Ella. The company generated revenues of CHF 1.25 billion in 2024, underscoring its strong market presence.