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The Hershey Company has introduced a new flavour of its iconic Kisses, collaborating with General Mills to launch Hershey's Kisses Cinnamon Toast Crunch-flavoured candies.

This limited-edition product is now available nationwide, tapping into the growing trend of unique flavour combinations favoured by younger consumers.

The new candy features smooth white crème infused with cinnamon sugar and graham cracker-flavoured cookie bits, creating a distinctive taste profile that merges the beloved characteristics of both Hershey’s Kisses and Cinnamon Toast Crunch cereal.

This flavour innovation is aimed at capturing the interest of Gen Z and Millennials, who have shown a strong preference for unconventional snack options.

Katie DeCapria, senior brand manager at The Hershey Company, highlighted the significance of unexpected flavour pairings in today’s market: “Hershey's Kisses have always been a go-to for sweet moments, and now, the Cinnamon Toast Crunch flavour will make memories even more unforgettable”.

Brandon Tyrrell, marketing communications manager at General Mills, added: “Cinnamon Toast Crunch is a favourite in the cereal aisle, and we're always looking for ways to bring our iconic taste to other places our consumers love.”

The candies are packaged in 9oz bags and are positioned as a versatile snack option suitable for various occasions, from family gatherings or on-the-go.