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The Hershey Company has launched a new flavour of Twizzlers Straws inspired by the ‘dirty soda’ trend.

The limited-edition Twizzlers Straws feature vanilla, lime and coconut notes and are designed to be used both as an edible straw and as a snack. The product builds on a long-standing consumer habit of using Twizzlers as a straw for soft drinks.

Dirty soda – a non-alcoholic beverage trend that mixes soda with flavoured syrups, cream and fruit add-ins – has gained popularity on social media and among younger consumers seeking customisable drinks.

Rachel Starr, sweets innovation manager at The Hershey Company, said: "Dirty soda, a non-alcoholic beverage trend that mixes soda with flavoured syrups, cream and fruit add-ins, has become a fun, customisable ritual for fans".

"Twizzlers Straws let people sip, snack and customise their drinks all at once, making the experience a little more playful and unmistakably Twizzlers. Whether as part of everyday routines, gatherings or watch parties, these Twizzlers Straws are the perfect addition."

The new Twizzlers Straws will launch in limited quantities from 12 March. They will be available nationwide via Hershey’s online store and on delivery platform Gopuff in select cities including Boston, New York and Philadelphia.

The product will also be sold at select Hershey’s Chocolate World locations, including the Hershey, Pennsylvania site during three weekends in March and at the Times Square location on 31 March, while supplies last.