Hillshire Farm expands into the frozen aisle with stuffed croissants and ciabatta deli sandwiches

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Tyson Foods-owned brand Hillshire Farm is entering the freezer aisle for the first time with the launch of Stuffed Croissants and Ciabatta Deli Sandwiches.

The Hillshire Farm Stuffed Croissants, which contain up to 12g of protein, come in three varieties: Ham and Cheese, Buffalo-style Chicken and Philly Style Cheesesteak. While the Hillshire Farm Ciabatta Deli Sandwiches, with up to 25g protein, are available in Chicken Pesto, Italiano and Turkey and Bacon options.

The new range features real butter croissants and rustic ciabatta bread, combining bakery-style craftsmanship with the brand’s signature meats and cheeses. Each product is designed to deliver a satisfying, protein-rich snack or meal in minutes.

The six new frozen handhelds will roll out nationwide across the US by the end of October, expanding Hillshire Farm’s footprint beyond the refrigerated deli case and reinforcing Tyson Foods’ commitment to diversifying its portfolio across meal occasions.