top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Domino September - Website Banner - GS1 - 300x250.gif
Hip Pop launches CBD-infused kombucha range
Lauren Ford

Lauren Ford

1 February 2022

Hip Pop launches CBD-infused kombucha range

UK kombucha brand Hip Pop, formerly known as Booch & Brew, has launched a new range of CBD-infused flavoured kombucha drinks. The new plant-based offerings are available in three flavours – Passionfruit & Guava, Cherry & Blackberry and Blood Orange & Grapefruit. Each can is fortified with one billion live bacteria and contains 20mg of active CBD. The release will join the brand's portfolio of organic kombucha drinks, which are available in flavours such as Blueberry Ginger, Ginger Yuzu and Strawberry Pineapple. Emma Thackray, co-founder of Hip Pop, said: "Our CBD kombucha cans contain all the benefits of our original kombucha, with the added bonus of 100% plant-based CBD which is novel foods compliant and pure 100% cannabidiol. The public are becoming increasingly aware of the calming benefits of CBD, but there’s a growing body of evidence showing the wider potential for CBD including benefits to gut health and that’s why this feels like a logical next step for the brand." Hip Pop’s CBD Kombucha is available to purchase from the brand's CBD website and will also be distributed by Suma Wholefoods from April.

Related posts
bottom of page