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Hormel Black Label Bacon is introducing a new co-branded bacon product in partnership with General Mills’ Cinnamon Toast Crunch cereal.

The limited-edition product promises a ‘crisp, sugary crust,’ balancing the sweet flavours of cinnamon and sugar with the salty, savoury taste of bacon. Cinnamon Toast Crunch’s Cinnadust seasoning blend is hand-rubbed onto thick-cut bacon and held overnight for optimal flavour.

Combining two well-known brands in the US, the collaboration is designed for snacking and pairing with meals any time of day. It will debut on shelves beginning 16 September at select Walmart locations nationwide, followed by select Kroger stores in the coming weeks until supplies last.

Brandon Tyrrell, senior marketing manager for Cinnamon Toast Crunch, said: “Sweet and savoury is such a classic combination, and blasting Black Label bacon with our Cinnadust seasoning blend is a no-brainer to deliver the epic flavour our fans love in even more ways”.

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