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In response to a growing appetite for adventurous flavours, Hormel Foods has introduced two additions to its Hormel Pepperoni line-up: Pepperoni with Jalapeño and Pepperoni Dill Pickle Flavoured.

This launch aims to cater to the evolving tastes of today’s food enthusiasts, who increasingly seek out unique and bold culinary experiences.

The new varieties are crafted using high-quality ingredients, designed to appeal to flavour-seeking consumers. Pepperoni with Jalapeño promises a spicy kick, while Pepperoni Dill Pickle Flavoured offers a tangy twist, perfect for enhancing snack occasions or adding character to traditional pizza nights.

These products aim to capitalise on current trends, as nearly half of US consumers express a desire for elevated taste experiences, with pickle and jalapeño flavours gaining significant traction in the market. According to industry research, jalapeño-inspired foods are increasingly popular, reflecting a broader consumer shift toward spicier offerings.

Concurrently, a survey indicated that 65% of respondents are interested in pickle-flavoured products, underscoring the potential for these new pepperoni variants to resonate with a wide audience.

“Our fans have been asking for something new and exciting, and we’re thrilled to deliver with two new flavours that we know people are craving,” said Andrew McElroy, brand manager for Hormel Pepperoni. “Whether you’re chasing heat or looking for that tangy zing, these new pepperoni varieties bring fresh personality to the pepperoni category.”

The introduction of Jalapeño and Dill Pickle Pepperoni is timely, as the demand for innovative snack options continues to rise. These flavours are versatile, suitable for use in pizzas, sandwiches, charcuterie boards or enjoyed straight from the package, appealing to both foodservice operators and consumers.

These new products are now available at major grocery retailers across the US and online, further expanding Hormel's footprint in the competitive pepperoni market.

Hormel Foods, a global branded food company with approximately $12 billion in annual revenue, continues to innovate and adapt to consumer preferences. The company diverse portfolio that includes well-known brands such as Planters, Skippy and Spam.