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Hormel Black Label brand is expanding its range of flavoured bacon with a new addition: Garlic Rosemary.

The new flavour, which is available at US retailers for a limited time, pairs well with dishes like steak and pasta carbonara, encouraging consumers to use bacon in more diverse recipes.

This new product follows recent limited-time releases, including Ranch Bacon and Apple Cider Bacon, as part of Hormel's strategy to innovate within the bacon market.

Aly Sill, senior manager of the Hormel Black Label brand, said: "The Hormel Black Label is boldly pushing the boundaries of bacon beyond breakfast with our latest limited-edition flavour. By introducing these limited-edition flavours, we are bringing a new generation of consumers into the bacon category by offering a selection of options that no other brand can match."

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