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UK flavour house I.T.S has created a dedicated Health and Wellness division, with the appointment of two new senior hires.

I.T.S said the move reflects its continued investment into one of its fastest-growing business areas. The company develops natural flavour solutions for various product applications across sports and active nutrition, healthy ageing and other functional wellness segments.

Mark Nicholson joins as head of performance, Health & Wellness, while Paschalina Papadogkona joins as senior performance, Health & Wellness innovation specialist.

Nicholson brings more than 30 years of experience in the sports and performance nutrition sector, with a track record of building partnerships with major global brands in the sector. His knowledge spans functional F&B categories including sports nutrition; vitamins, minerals and supplements; botanicals; and nutraceuticals.

Meanwhile, Paschalina brings more than 15 years of experience in new product development and innovation. She has led the successful development and launch of a range of products across sports nutrition, wellness and functional food in the UK and Europe.

Mike Bagshaw, owner and founder of I.T.S, said: “Health and wellness has become one of the fastest-growing parts of our business as brands continue to innovate in sports nutrition, functional foods and better-for-you products, with flavours being a key component”.

“Our customers are looking for a flavour partner that combines technical expertise with creativity along with commercial understanding, and that's exactly what Paschalina and Mark bring to the team.”

I.T.S is investing over £10 million into the development of an 8.2-acre site near Hungerford, which will allow for more than 20 times more production capacity across liquid and powdered flavours than its existing site in Newbury. The facility will also enable scalable production of extracts and compounds, with potential for future extensions as the business expands.

These moves form part of a broader expansion of I.T.S’ business, with the company reporting growth of around 35% year-over-year. It announced a major expansion plan in early 2026, aiming to build one of the UK’s largest natural flavour manufacturing sites.