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Spanish family-owned food company Idilia has acquired Shaken Udder Group, the UK’s leading premium milkshake brand.

The acquisition pairs Shaken Udder’s strong UK market presence with Idilia’s track record in building household brands. With Idilia’s backing, Shaken Udder plans to expand distribution, accelerate new product development and reach new consumer segments in both domestic and international channels.

Shaken Udder, founded in 2004 by Jodie and Andy Howie, will continue to operate as an independent business and retain its full team.

Jodie and Andy said: “We couldn’t be prouder of the Shaken Udder brand we have built over the last 21 years and we look forward to seeing the brand continue to thrive under the new ownership of Idilia”.

Under the agreement, the leadership team will shift: former managing director Rob Reames will take on the role of CEO, while the founders will exit the business. David Garman will step down as chair and Idilia CEO Xavi Pons will join the board.

Reames said: “From the first meeting, it was clear that Idilia and Shaken Udder shared the same vision. With Idilia’s support, we hope to accelerate Shaken Udder’s growth whilst shaking up the dairy category\.”