The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Shaken Udder is entering the functional dairy drinks space with the launch of a new high-fibre milkshake range.

The new Shaken Udder Fibre range will debut exclusively in Tesco stores nationwide from 13 May, launching in two flavours, Mint Choc and Banana, in a 330ml ready-to-drink format.

Designed to combine functional nutrition with the brand’s signature thick and creamy texture, the range targets consumers seeking convenient ways to increase fibre intake without compromising on taste.

The launch comes as fibre gains traction as a key wellness priority among UK consumers. Despite growing awareness around gut health, Shaken Udder noted that 96% of people in the UK are still not consuming enough fibre in their diets.

The Mint Choc variant contains 8.9g of fibre per bottle, providing just under 30% of the recommended daily fibre intake for adults, while Banana delivers 7.6g per bottle, equivalent to around 25% of daily requirements.

In addition to fibre fortification, the milkshakes provide nearly 50% of the recommended daily calcium intake and are made without artificial colours, flavours or sweeteners. The products are formulated using real mint extract and bananas, aligning with continued demand for cleaner-label ingredients.

The new range reflects growing convergence between indulgence and functionality within the chilled dairy category, where brands are increasingly incorporating digestive health, protein and nutrient claims into mainstream products.

Rob Reames, CEO of Shaken Udder, said: “Consumer interest in fibre continues to grow and as the UK’s number one premium and fastest growing milkshake brand, we are bringing something new to the category that still puts quality and taste at the heart of the product with the added bonus of fibre."

Founded in 2004 by Jodie and Andy Howie, Shaken Udder initially built its reputation through festival sales before expanding into retail. The brand secured its first grocery listing with Harvey Nichols in 2008 and is now stocked across all major UK supermarkets, wholesalers, schools, cafés and farm shops.

Its wider portfolio includes classic milkshake flavours such as Chocolush, Vanillalicious and Raspberry Ripple, alongside protein-enhanced and ambient product ranges.

The company was acquired in 2025 by Spanish food business Idilia Foods as part of the group’s strategy to expand its presence in the UK beverage market.

Shaken Udder Fibre will retail at £2.30 per bottle.