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Ingredion adds new clean label gelling starch to portfolio
Melissa Bradshaw

Melissa Bradshaw

13 August 2024

Ingredion adds new clean label gelling starch to portfolio

Ingredion has launched Novation Indulge 2940, a functional native corn starch that promises ‘unique’ gelling and film-forming properties, ideally suited to alternative dairy applications, batters and breadings.


The minimally processed starch ingredient is the latest to debut as part of Ingredion’s clean label product pipeline. According to the ingredients company, it delivers novel texture and mouthfeel as well as natural claim enablement.


Novation Indulge 2940 offers a ‘corn starch’ label, which is highly recognised and more widely accepted by consumers than many hydrocolloids and common food additives for texture, according to Ingredion’s own consumer insights.


Constantin Drapatz, senior marketing manager for EMEA, Clean & Simple Ingredients at Ingredion, said: “To formulate vegan pizza cheese or coated fried products and deliver on a clean label has been a challenge in the past. Not only can we now offer an innovative solution, we can also improve the stretch or crispness during holding time, respectively.”


#Ingredion #cleanlabel 

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