top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Ito En unveils beverages with bite-sized vegetables using SIG Drinksplus technology
FoodBev Media

FoodBev Media

29 May 2024

Ito En unveils beverages with bite-sized vegetables using SIG Drinksplus technology

Japanese beverage company Ito En has introduced two premium beverages using SIG Drinksplus technology. The new products – Crunchy Smoothie and Crispy Potage – boast bite-sized vegetable pieces and come in SIG's SmileSmall carton packs. Both products are said to offer Ito En's consumers a unique drinking experience with real vegetable pieces, aiming to bolster the company's presence in Japan's rapidly growing veggie juice market. SIG SmileSmall carton packs are designed for easy carrying, handling and storage, boasting sustainability features such as a high proportion of forest-based renewable materials, FSC-certified paperboard, a lightweight design, production using 100% renewable electricity and full recyclability. Tetsuo Yamaguchi, brand manager at Ito En, said: “Our new products provide our consumers with a refreshingly different drinking experience – rich and satisfying with the incorporation of real vegetable pieces. The novel packaging solution and the filling technology from SIG, that allows these inclusions to be added, enables our consumers to easily supplement their vegetable intake anytime and anywhere. The SIG SmileSmall carton pack is a real eye-catcher with its curved, modern shape and easy-grip corners. It differentiates, and the end result is a successful fusion of exceptional packaging and products.” Angela Lu, president and general manager of Asia Pacific at SIG, added: “In Japan, it is vital for food and beverage companies like Ito En to innovate the market with healthy and high-quality products, particularly for on-the-go consumption. Our SIG Drinksplus technology offers the opportunity to add value to healthy beverages with the inclusion of pieces of fruit, vegetables, nuts or cereals, which can be easily filled into our convenient on-the-go carton packs. It opens up a plethora of new opportunities to transform and drive forward the Japanese beverage market.”

Related posts
Japan’s Ueshima brings RTD iced coffee cans to UK
New products

Japan’s Ueshima brings RTD iced coffee cans to UK

Treasure Wine Estates and Snoop Dogg partner to launch RTD cocktail range
Beverage

Treasure Wine Estates and Snoop Dogg partner to launch RTD cocktail range

Diageo divests majority stake in Guinness Nigeria to Tolaram
Alcohol

Diageo divests majority stake in Guinness Nigeria to Tolaram

Mtn Dew introduces limited-edition summer flavours
Beverage

Mtn Dew introduces limited-edition summer flavours

CCEP adds Golden Mango flavour to Powerade line-up
New products

CCEP adds Golden Mango flavour to Powerade line-up

Birchall brews up sustainability with UK's first solar-powered tea factory
Manufacturing

Birchall brews up sustainability with UK's first solar-powered tea factory

bottom of page