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Soft drink brand J2O has launched a new limited-edition summer flavour: Dragonberry.

A blend of blackberry and dragonfruit, Dragonberry will be available as part of J2O’s line-up until September 2025. The launch follows research that states that 90% of Gen Z and Millennials purchase products with seasonal flavours.

Ben Parker, VP of off-trade sales at Carlsberg Britvic, said: “We understand that summer is a crucial sales period for retailers, so we are on a mission to help them inject some fun into their adult soft drinks offering. J2O Dragonberry does just that, with its trending flavour profile and bold packaging perfectly catered to the season.”

J2O Dragonberry is available in multipacks of four and ten at Morrisons, Sainsbury's, Asda, Tesco, Waitrose and Home Bargains.